Find where your website
loses buyers
before they ever enquire

An audit is a diagnostic; a redesign is a treatment, and prescribing treatment before diagnosis is how companies spend six figures making their site prettier and their conversion rate worse. The audit tells you precisely what is failing, what it is costing, and what fixing it is worth, which often reveals that a full redesign is unnecessary.

When a redesign genuinely is warranted, the audit becomes its brief. Design decisions get grounded in evidence about what buyers struggle with, and the highest-risk changes get flagged for testing rather than shipped on faith. Companies that audit before redesigning avoid the most expensive mistake in B2B web work: the beautiful new site that converts worse than the old one.

Three to four weeks for a typical B2B site, covering the priority commercial journeys and templates. Week one is scoping and data access, weeks one to two are evidence gathering, week three is synthesis and prioritisation, and week four is the walkthrough and handover session.

Larger sites or multi-market estates extend the evidence-gathering phase rather than the whole process; the scope conversation at kick-off sets that honestly. Quick wins identified during the review are flagged as they are found, so obvious fixes do not wait for the final document.

Read access to your analytics (GA4) and, ideally, a session-recording tool such as Hotjar or Microsoft Clarity; if you have neither, we can deploy Clarity for free in minutes and gather two weeks of behavioural data during the audit. Beyond access, we need an hour with marketing and, ideally, thirty minutes with someone in sales who hears prospect friction first-hand.

No development work is required during the audit itself. The engineering effort begins after handover, and the roadmap is deliberately structured so your team can start with high-impact, low-effort fixes while planning the larger items.

The walkthrough session ends with an agreed plan: which quick wins ship in the first fortnight, which fixes are scheduled for the quarter, and which structural items need design or testing before they ship. Your team can execute that plan internally, or we can implement and validate it as part of an ongoing CRO programme.

For the highest-risk recommendations, particularly changes to core templates and forms, we advise validating through A/B testing rather than shipping blind. The audit tells you what is probably broken; testing proves the fix actually worked. The two together are how conversion improvement becomes a system rather than an event.