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Planning Template

B2B Paid Media Budget Planner

Channel Allocation Framework, Testing Budget Model & Quarterly Review Template

13 pages Free download Paid Media
Planning Template
B2B Paid Media Budget Planner
Channel Allocation Framework, Testing Budget Model & Quarterly Review Template...
harmoniclondon.com · 13 pages
What's inside
  • Funnel-stage budget allocation framework: awareness, consideration, conversion, retargeting
  • Channel allocation guide: LinkedIn, Google Search, programmatic, retargeting — % ranges by stage
  • Minimum viable spend thresholds by channel for B2B programmes
  • Testing budget model: 10-15% ring-fenced, success metrics, minimum test duration
  • Quarterly review template: Month 1 baseline, Month 2 optimise, Month 3 reallocate
  • Sales cycle adjustment calculator: how to account for 6-18 month attribution lags
  • Benchmark comparison table: your allocation vs top-quartile B2B programmes
38%
Key finding: of paid budget allocated to demand creation by top-quartile B2B programmes

This resource is produced by Harmonic London from active B2B programme data and client work across the UK. It is designed for B2B marketing directors, demand generation managers, and revenue operations leads who want implementation-ready frameworks rather than generic advice.

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Harmonic programmes in numbers
47
Active B2B programmes
£1.8M+
Marketing-influenced pipeline generated
31%
Average MQL-to-SQL improvement
UK-only
B2B focus, British English, UK data