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Implementation Playbook

B2B Marketing Automation Playbook

Workflow Templates, Lead Scoring Models & Platform Selection for Complex Sales Cycles

15 pages Free download MarTech & Operations
Implementation Playbook
B2B Marketing Automation Playbook
Workflow Templates, Lead Scoring Models & Platform Selection for Complex Sales C...
harmoniclondon.com · 15 pages
What's inside
  • Five core automation workflows: nurture, MQL handoff, re-engagement, event follow-up, deal acceleration
  • Lead scoring model template: demographic weighting, behavioural signals, and negative scoring
  • Marketing automation platform selection guide: HubSpot vs Marketo vs ActiveCampaign by stage
  • Email sequence frameworks: 6-email nurture, 3-email re-engagement, post-webinar follow-up
  • MAP-CRM integration checklist: sync fields, handoff triggers, and rejection logging
  • Common failure modes and fixes: audience definition, volume vs value, scoring validation
22%
Key finding: improvement in MQL-to-SQL conversion from rebuilding the MQL definition alone

This resource is produced by Harmonic London from active B2B programme data and client work across the UK. It is designed for B2B marketing directors, demand generation managers, and revenue operations leads who want implementation-ready frameworks rather than generic advice.

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Harmonic programmes in numbers
47
Active B2B programmes
£1.8M+
Marketing-influenced pipeline generated
31%
Average MQL-to-SQL improvement
UK-only
B2B focus, British English, UK data