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Campaign Playbook

B2B Retargeting Playbook

Audience Segmentation, Creative Sequencing & Attribution for Multi-Stakeholder B2B Nurture

12 pages Free download Paid Media
Campaign Playbook
B2B Retargeting Playbook
Audience Segmentation, Creative Sequencing & Attribution for Multi-Stakeholder B...
harmoniclondon.com · 12 pages
What's inside
  • Three-tier audience segmentation framework: hot, warm, and cool visitors
  • Creative sequencing guide: 90-day message progression for long B2B cycles
  • LinkedIn retargeting setup: website audiences, video viewers, lead form openers
  • Suppression strategy: exclude customers, recent converters, and non-ICP visitors
  • Measurement framework: retargeting-influenced pipeline and view-through attribution
  • Frequency cap recommendations by audience tier and platform
  • B2B retargeting budget allocation guide
£34
Key finding: median cost per MQL from retargeting vs £127 for cold prospecting campaigns

This resource is produced by Harmonic London from active B2B programme data and client work across the UK. It is designed for B2B marketing directors, demand generation managers, and revenue operations leads who want implementation-ready frameworks rather than generic advice.

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Harmonic programmes in numbers
47
Active B2B programmes
£1.8M+
Marketing-influenced pipeline generated
31%
Average MQL-to-SQL improvement
UK-only
B2B focus, British English, UK data